Pacific Eyewear was founded in 1997 in the
Seattle, Washington area. Our founders have 45+ years of expertise in the
eyewear industry with vast experience in the Sports & Specialty eyewear
categories. We have collections designed for all types of Fishing, Fly
Fishing, Hunting, and Shooting sports. Additionally, we offer OTG-OverTheGlass™ eyewear
that fits over prescription eyeglasses. Currently
our products retail from a high of $69.99 for our Platinum Edge premium Polarized Polycarbonate Bifocals, to $14.99
for our Shooter's Edge®
Z87.1 Safety Standard glasses for shooting sports.
PHILOSOPHY & MISSION: Our expertise has taught us that first
we must develop and design a product that is highly desirable, functional and
priced right for the marketplace. Next, to help our retail business
partners we research and invest in high quality, eye-catching, thoughtful and
informative in-store displays to help the consumer quickly locate and find the
right product. Clear, colorful and correctly sized display graphics along
with coordinated hangtags makes the shopping experience fast and easy.
MERCHANDISING: Our goal is to eliminate “CC”, customer
confusion and “CE”, cluster effect. Our merchandising strategy is
to present eyewear using a highly organized plan-o-gram based on how the
customer wants to shop for eyewear. We call this the "Rifle"
approach or Style Specific, as opposed to what most eyewear companies use, an
assorted or "Shotgun"approach. Specifics like lens color,
bifocal power, size, and style along with color coordinated hang tags and
thoughtful signs help the customer make a quicker well informed purchase.
BUILDING SUCCESS: Our success has been built upon our Philosophy and
Merchandising, which eliminates customer confusion while in the store shopping
for eyewear. Our retail partners are extremely happy and we consistently
achieve the highest sell through numbers.