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WELCOME TO PACIFIC EYEWEAR !

Pacific Eyewear was founded in 1997 in the Seattle, Washington area.  Our founders have 45+ years of expertise in the eyewear industry with vast experience in the Sports & Specialty eyewear categories.  We have collections designed for all types of Fishing, Fly Fishing, Hunting, and Shooting sports.  Additionally, we offer OTG-OverTheGlasseyewear that fits over prescription eyeglasses.  Currently our products retail from a high of $69.99 for our Platinum Edge premium Polarized Polycarbonate Bifocals, to $14.99 for our Shooter's Edge® Z87.1 Safety Standard glasses for shooting sports.

PHILOSOPHY & MISSION: Our expertise has taught us that first we must develop and design a product that is highly desirable, functional and priced right for the marketplace.  Next, to help our retail business partners we research and invest in high quality, eye-catching, thoughtful and informative in-store displays to help the consumer quickly locate and find the right product.  Clear, colorful and correctly sized display graphics along with coordinated hangtags makes the shopping experience fast and easy.

MERCHANDISING:
Our goal is to eliminate CC”, customer confusion and “CE”, cluster effect. Our merchandising strategy is to present eyewear using a highly organized plan-o-gram based on how the customer wants to shop for eyewear.  We call this the "Rifle" approach or Style Specific, as opposed to what most eyewear companies use, an assorted or "Shotgun"approach.  Specifics like lens color, bifocal power, size, and style along with color coordinated hang tags and thoughtful signs help the customer make a quicker well informed purchase. 

BUILDING SUCCESS
: Our success has been built upon our Philosophy and Merchandising, which eliminates customer confusion while in the store shopping for eyewear.  Our retail partners are extremely happy and we consistently achieve the highest sell through numbers.


You can reach us 24/7 by going to
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Please let us know what your needs and questions are.  We will be more than happy to help.